Let us now have an overview of the
value that a financial advisor can add in your life by looking at the roles he/she plays:

Introducing you to financial management:
For many, your financial advisor was probably the first person who acquainted you with the basics of finances. He was the one to make you realize that there is a pressing need to save and invest in right asset classes.Your financial advisor would have also helped you in identifying your goals/investment objectives and then provided the direction to actualize those goals.

Knowledge Sharing:
Your financial advisor is often your one stop access to all financial and industry know-how you probably need. Your advisor educates and guides you and will keep you abreast with the new products, industry updates, etc., which are relevant for you. Last but not the least, he will give you the right portfolio advice, which products to invest in and when, which sectors to choose, advise on asset
allocation, and advise on taking the back seat when needed.

Risk Management:
Your advisor was probably the one who familiarized you with your own risk appetite and tolerance. Most investors either underestimate their risk appetite because of their own aggressive or conservative nature. However, the risk they should ideally assume must be in line with their goals, their financial position, family factors like number of dependents, income stability, and investment horizons. With a neutral mindset, the advisor attempts to assess your risk profile and then advise you accordingly.


Encouraging good money habits:
A financial advisor plays yet another very important but often overlooked role and that is of a consistent motivator. He/she can show us the right path of money management, ideas on how we can spend less and
save more, so that we save to our full potential. He is the one who will constantly push you for inculcating
good money habits.

Not just Mutual Funds:
Quite often, a financial advisor's horizon is not just limited to mutual funds. He can also be an expert of
other investment products, including insurance, loans & liabilities, personal taxation and estate management. In
terms of investment products, an advisor may have on offer PMS portfolios, debt products like bonds, ETFs and provide access to products like NPS, direct equity, etc. An investor should explore other offerings as well
from the advisor, he can get solutions to all his needs at one place.

Emotional hand holding:
Your financial advisor is like an all weather friend to you. As already discussed, the most important role played by an advisor is to support you and enable you take the right decision without any emotional prejudice. Managing emotions is not as easy as said, and it requires great amount of conviction, communication and trust on part of the advisor to not let investor's emotions dictate his financial decisions. For example, when you are loosing money and fear loosing more, you may be tempted to take a decision with the intent to cut losses. An advisor at this moment will attempt to calm you down, explain reasons for the fall and to not book notional losses. He will not let you take a decision for your fear or excitement. Various studies have also shown that investors guided by financial advisors are more successful, have longer holding periods, have better understanding of their portfolios and are more satisfied with their investments. More often than not, emotions is the most critical element that defines investors' returns or success in investments.

To conclude, the Value that the advisor adds to the investors' life, or the advisor's alpha as the industry calls it,
can never be quantified. It goes beyond delivering superior returns, it is about basic things like encouraging you to save for the first time itself. The value lies in the assurance and the trust you place in your advisor. The list of roles played by the advisor is just a precursor or a trailer to what a good advisor can contribute to your
life. As investors, it should be our responsibility too to share appropriate information and seek intervention of
our advisors, as and when needed, for our own financial well-being.

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